One of the first things you’ll learn in Business School is that brilliant ideas never come out of nowhere. Instead they build on stuff that’s already out there, add new insights, ideas and viewpoints. As for many in design community, Dieter Rams, the legendary industrial designer for Braun, always had a special place in my heart.
Oddly enough, I never realized how much his design influenced Apple. When I discovered this graphic at the wonderful Startups, This Is How Design Works I spent a good 30 minutes staring at it in disbelieve! In hindsight, it only makes sense that the company with the greatest industrial design of our age borrows from the greatest industrial designer of all time. Either way, this graphic is quite brilliant and gets even better when we add his own words: “We designers, we don’t work in a vacuum. We need business people. We are not the fine artists we are often confused with. Today you find few companies that take design seriously, as I see it.” Well Dieter, we are certainly hard at work to change that!