Senior UX Researcher. Product strategy, growth and monetization, AI products, global field research.
I’m a UX researcher focused on strategic research: the work that shapes what a product should be and who it’s for. For the last few years that has meant AI products, and how to make them useful and trustworthy for the people who use them.
My background is in anthropology, which is why I lead with fieldwork and pay close attention to context: not just what people say they want, but what they actually do. I’ve worked on consumer and business products at Meta, Microsoft, Twitter, Coca-Cola, and GSMA.
The best way to reach me is by email, at tobiaswacker@me.com. I’m also on LinkedIn.